[fig A ] CAMPAIGN
If nothing else,
feel good about your greens.
Let’s not sugar coat it. These days life isn’t exactly amazing. Cargo ships are getting stuck in canals, people are taking Zoom calls naked, giant bees are planning a hostile takeover — and that’s just the beginning. The good news is, while you might not always feel good about whatever raw deal life may throw at you, there is something you can always enjoy. Lettuce. Delicious, flavorful greens grown indoors, without pesticides, from Bowery Farming. Because while life might generally be a dumpster fire, you can always feel good about your greens.
CLIENT: Bowery Farming
MEDIA: Outdoor, Social, Digital.
[fig A ] QUOTE
“A striking contrast between life’s lowlights and Bowery Farming’s indoor-grown highlights.”
[fig B ] MEDIA BUY
In addition to a digital and social initiative, the campaign also included a massive takeover of the New York City subway system, with 149 media placements in Lafayette Station alone.
