[fig A ] CAMPAIGN
Keep Burning
Cantera Negra is named after the Tequila Volcano’s black rock that enriches the region’s agave fields. Colossus crafted a fantastical brand world that paralleled consumer insight and product origin story by reimagining an ever present active version of the region’s volcano. We introduced a brand universe and memorable character unlike anything the tequila category has ever seen.
CLIENT: Cantera Negra Tequila
MEDIA: Integrated
[fig C]:
CAMPAIGN DESIGN
We developed the campaign’s visual language, which includes a color palette derived from the volcanic landscape.
[fig D]: BEHIND-THE-SCENES
We created a surreal, yet approachable aesthetic inspired by traditional filmmaking techniques. We used a 50-foot matte painting backdrop, stop-motion, and real props all augmented by CG.
[fig E]: COLOR BREAKDOWN
We worked with with colorist Eric Whipp (the genius behind the color grade of “Mad Max: Fury Road” and “Furiosa”) to bring our old-school film aesthetic to life, blend our CG and environmental props and add a whole lot of volcanic atmosphere. Check out the BTS breakdown to see all the craft and process that went into color grading this campaign.
Cantera Negra is an award-winning premium tequila grown exclusively from fully mature 100% blue agave grown in black volcanic rock soil. Each sip is a reminder to keep your fire burning.