[ fig. A ] CATEGORICAL BRAND EXPERIENCE:

The Full Monty:

BEER/SPIRITS: Jack Daniel’s, Jack Honey, Jack Fire, Budweiser, Michelob, Michelob Ultra, Woodford Reserve, Chambord, Southern Comfort, Guinness, Sol Cerveza, Brown Forman, Diageo, Pernod Ricard, Sam Adams, Cider Jack, Truly Hard Seltzer

APPAREL: Adidas, New Balance, Reebok, Crocs, Patagonia, Smartwool, Boppy, Foster Grant, American Eagle, Burton, Converse, Titleist

QSR/FCR: Subway, Panera, McDonalds, Burger King, Little Caesars, Outback Steakhouse, Bob Evans, Margaritas, Miller’s Ale House, Octane Coffee, Fado Irish Pubs 

CPG: Coca-Cola, VitaminWater, Driscoll’s, Hint Water, Ocean Spray, Ken’s, Sweet Baby Rays, Bolthouse Farms, WD40, Milka, Dove Men+Care, BIDI CBD, Bowery Vertical Farming

RETAIL: Zappos.com, Best Buy, Staples, JCPenney, Groupon, Living Social, Pearle Vision, GameTap, HomeGoods

TECH, ECOMM & ELECTRONICS: SimpliSafe, Amazon, Cybereason, LogMeIn, Google, Geek Squad, Boost Mobile, Olympus Cameras, US Cellular

MOTORS: Toyota, Audi, Volvo, Harley-Davidson, MINI, Saturn, Zipcar, Motional(Hyundai). 

FINANCIAL: Fidelity, Santander Bank, Huntington Bank, Putnam Investments, Avidia Bank, Lending Tree, Globalization Partners, American Express, ComputerShare, National Bank Holding Corp

INSURANCE: Progressive, Allways, AFLAC

CAUSE-RELATED: Truth, ALS Foundation, American Heart Association, Humane Society of the United States, Good Shepard Food Bank of Maine, Outward Bound, Climate Reality Project 

EDUCATION: University of Phoenix, Bay Path University, Troy University, Isenberg School of Management, UMass Amherst

PHARMA: Tylenol, Listerine, Neo-Synephrine, St. Joseph, Durex, Afrin

SPORTS: Boston Bruins, Detroit Red Wings, Premier League, NBA, NFL, MLB, NHL, UFC, MLS 

TRAVEL: Carnival Cruise Lines, Amtrak, Jet Blue, Orbitz, Foxwoods Casino, Vail Resorts, Royal Caribbean

ETC: QuickCrete, Lionel Trains, CoachUp,  BetterAir