![](https://images.squarespace-cdn.com/content/v1/5e2222d0dcaad5791c17f164/6554020c-4745-41ad-b4a1-f7162e3b0af0/Cumby_Cup_Spill.jpg)
[fig A ] CAMPAIGN
Cumby’s coffee. You’re welcome.
Folks in New England love their coffee. And a very dark brand of sarcasm. To get the word out about Cumberland Farms coffee, we harnessed the ever-present wisdom of the local smartass.
CLIENT: Cumberland Farms
MEDIA: TV, Radio
![Screen Shot 2023-08-31 at 4.33.52 PM.png](https://images.squarespace-cdn.com/content/v1/5e2222d0dcaad5791c17f164/bd5fbfce-13c7-4bd8-8d08-aab53347b7cd/Screen+Shot+2023-08-31+at+4.33.52+PM.png)
![Cumbys Billboard Morning.jpg](https://images.squarespace-cdn.com/content/v1/5e2222d0dcaad5791c17f164/9e5184cc-840b-4ed7-8d1a-95235a4c706d/Cumbys+Billboard+Morning.jpg)
![throuple bumper sticker.jpg](https://images.squarespace-cdn.com/content/v1/5e2222d0dcaad5791c17f164/4ef34cc5-19d1-4f8a-8414-ba6ed125114c/throuple+bumper+sticker.jpg)
![Window cling.jpg](https://images.squarespace-cdn.com/content/v1/5e2222d0dcaad5791c17f164/b7b8c59c-d36a-4579-9b9a-7e60afa5936e/Window+cling.jpg)
![Drugs_Mockup.jpg](https://images.squarespace-cdn.com/content/v1/5e2222d0dcaad5791c17f164/27773e44-3bdb-487f-be6c-7e2de67864a9/Drugs_Mockup.jpg)
Radio & Streaming Audio:
![Billboard Dread.jpg](https://images.squarespace-cdn.com/content/v1/5e2222d0dcaad5791c17f164/d4db7ff1-8a27-4cb7-b6c9-7ed656c59725/Billboard+Dread.jpg)