Identity Crisis
CyberArk is a leading identity security company that provides global organizations with cutting edge protection. With 82% of corporate breaches involving employee-related incidents, protecting identities has never been more important. To reinvigorate the brand in a crowded marketplace, Colossus gave CyberArk a modern and tech-forward facelift, along with launching its first-ever campaign.
CLIENT: CyberArk
MEDIA: Brand Identity, Integrated Campaign
[fig B]: BEHIND THE SCENES
With the help of a sophisticated 162 camera body scanning array, we created highly-detailed three-dimensional renderings of our cast. Each person was then multiplied, distorted and manipulated to graphically reflect the perils of identity proliferation.
[fig C]: BRAND DESIGN SYSTEM
Colossus revitalized the design system to create a look that reflects the brand’s tech-forward status as the leader in the category. The brand identity includes an updated approach to pattern, photography, typography, color, light and a unique forcefield device that reflects the unparalleled protection of the CyberArk platform.
