[fig A ] CAMPAIGN
Strengthen the bond.
If you really want to understand your dog better, a DNA test from Embark will do the trick. It uses science — lots of science that we’re definitely not smart enough to explain— to compare your dog’s DNA to over 350 breeds, using more than 230,000 genetic markers. Which is a lot. But once the results are in, it’ll help you better understand what makes your dog, your dog.
CLIENT: Embark®
MEDIA: Integrated, Packaging Design
[fig B]: KNOW YOUR DOG INSIDE OUT
In anticipation of the one of the biggest releases of the year, we helped Embark launch a partnership with Disney / Pixar by highlighting the joys of dog ownership and creating a campaign centered around people making core memories with their dogs. We worked directly with Pixar on a spot highlighting the exciting collaboration.
We also held a sweepstakes that sent the lucky winners to the Inside Out 2 premiere in LA.
Embark's Breed Kit examines over 230,000 genetic markers using the most advanced techniques available so that you can fully answer the first question people ask: “What kind of dog is that?” Knowing what breeds make up your dog can help you plan for training, exercise, and nutrition needs.