[fig A ] CAMPAIGN
Knowledge now.
epocrates is the #1 medical reference app in both the Apple and GooglePlay stores. Since its inception in 1998, it has helped millions of clinicians, physicians and pharmacists quickly access the most accurate medical information in order to provide the best care. After being the first-ever mobile medical reference app, epocrates needed to refresh their interface, brand identity and messaging to reinforce their role as leaders in the category.
CLIENT: epocrates
MEDIA: integrated
[fig B]: BRAND DESIGN SYSTEM
Colossus built a sleek and sophisticated graphic system that combines pattern, texture, photography and CG. We revitalized the brand to feel technologically-forward, insightful and human.
[fig C]: NEW APP. NEW FEATURES.
Colossus helped launch the redesigned epocrates app, highlighting new features such as Bugs + Drugs, a tool that analyzes a deep data network to help clinicians identify and treat bacterial trends in their geographical location.
