[fig A ] EXHIBIT
The tale of the tape.
May 10, 2020 marked the 50th anniversary of the Boston Bruins 1970 Stanley Cup win. A game which gave the world one of the most stunning, iconic photos in sports history — “The Dive”. To commemorate this championship we set out to create a stunning image of our own. One that celebrated the entire team instead of a single individual.
CLIENT: Boston Bruins
MEDIA: Hockey Tape on Canvas
[Fig B]: A STICKY IDEA
To celebrate that glorious moment, we helped create a stunning, one of a kind, piece of art. The work, now installed and displayed at the Boston Garden, was created in partnership with our friend — and mind-numbingly talented artist — René Begin. The detailed recreation of the infamous photograph is made without the use of paint, pen or charcoal. Instead, it was painstakingly crafted using only hockey tape. Rolls and rolls and rolls of colored hockey tape. Each tiny piece torn by hand and carefully placed over the course of hundreds of hours.
[Fig C]: THE BOSTON SPORTS MUSEUM
The work, aptly dubbed “Glory”, is now featured in the permanent collection of the Boston Sports Museum. We are proud to be a part of that story.
