[fig A ] CAMPAIGN
Gray Whale Gin
In a feat of both geography and distillation, every bottle of Gray Whale gin contains a refreshing journey along the California coastline. Calling upon the golden state’s sun-washed essence, we showcased stunning oceanside views alongside Big Sur vistas – no airfare required. Using Extended Reality (XR) technology and built digital landscapes, a portal to California was concocted right in Derry, New Hampshire. Cheers to cutting-edge tech and reduced CO2 emissions.
CLIENT: Gray Whale Gin
MEDIA: Integrated
[fig B]: BEHIND THE SCENES
How do you deliver a taste of the Golden Coast without actually going there? Turns out there’s a portal straight to California in the town of Derry, New Hampshire.
Using XR technology and the help of our friends at Studio Lab, we built fifteen uniquely scenic backdrops for our traveling product. Through the use of a 180° LED wall and technology like Unreal Engine, we crafted picture-perfect scenes to pair with practical elements – taking us from Big Sur patios, Santa Cruz bar tops, or beaches of the Mendocino Coast.
COLOSSUS x GRAY WHALE GIN - BEHIND THE SCENES
Sustainably sourced and consciously crafted, Gray Whale Gin delivers delicious, coastal flavors to any occasion. With ingredients sourced along the path of the migratory gray whale, every bottle both brings a refreshing taste and helps to celebrate and protect California wildlife.