[fig A ] PACKAGING & IDENTITY

One hell of a bagel.

The bagel is the often overlooked, red-headed stepchild of the breakfast world. But it doesn’t have to be. Which is why Jordy’s Bagels is hellbent on creating some of the best bagels the world will ever taste. To accompany this radical idea, we created an equally radical design system. We built a brand as fun, personable and sarcastic as the man who makes them.

CLIENT: Jordy’s Bagels
MEDIA: Packaging, Identity, Apparel, Collateral