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You deserve the snake of your dreams.

Archer Roose knows good wine. Hollywood actress Elizabeth Banks knows good business. And Colossus knows how to confuse a team of corporate lawyers. Together we launched the Archer Roose Snake Rewards Program.

CLIENT: Archer Roose
MEDIA: Digital, Social, Film, Web
CHALLENGE: Launch a corporate rewards program.

Phase One:

The Big Announcement.

Leveraging her star and comedic power, Elizabeth Banks announced the new Archer Roose Snake Rewards Program. A series of social posts and videos drove people to a unique landing page. There people were urged to sign up, purchase 100,000 cases of wine (for only $10m) and receive the snake of their dreams. The world watched in intrigued confusion.

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PHASE TWO:

The Apology.

After five straight days of offering to mail poisonous snakes to people's homes, Elizabeth Banks apologized for the legally murky rewards program and announced it would be replaced with a new and improved, reptile-free program.

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“The snake campaign is a refreshing antidote to all that bucolic overkill. It's also a canny strategic move for social media, where jokey content has a better chance at going viral than yet another shot of a white woman in a big hat drinking Chardonnay under a tree.”

 
 

Parodying the traditional corporate rewards program generated huge awareness for the brand, propelled by media coverage and pop culture.

Join the actual Archer Roose Rewards Program →