Hello, technology leader. We’re Colossus & Norbella.

Tech is complex and messaging can get confusing. We keep things simple, but not simplistic, by making brands human and approachable. Even b2b companies. Especially b2b companies. All of which helps brands stand out and break through. Let us unleash what’s unique about your brand with the power of creativity.

Category Experience:

We helped Toast prove the impact of brand advertising on sales performance.

Outcomes:

  • 7x sales wins vs goal 

  • 20% lift in site traffic 

  • 3.27% paid search conversion rates

Toast is the all-in-one business solution for the modern restaurant. Which explains why more than 48,000 restaurants use it for point of sale, inventory management, payroll and online ordering. So what did restaurants do before Toast existed? Let’s just say things were less than stellar. 

What we did:
Creative Strategy | Integrated Campaign | Video, Digital, Audio & Content Production | National Media Strategy, Planning & Buying | Market Testing

“Did we just become best friends with Colossus? Yes.”

-Robert Hale, SVP Brand & Demand Gen, Toast

We’re helping ZoomInfo move from a brand known by salespeople to a brand known and trusted by sales, marketing and the c-suite alike.

Building a modern GTM today requires a strategy that is powered by robust data and targets customers at scale through real-time, aligned, and automated sales and marketing outreach. ZoomInfo’s platform drives increasing efficiency, precision and results for every GTM professional.

Outcomes:

  • Campaign launched July ‘23. Outcomes pending.

What we did:
Creative Strategy | Brand Architecture | Brand Identity | Integrated Campaign | Video, Digital, Audio & Content Production | National Media Strategy, Planning & Buying

“Thanks to Colossus. They truly bring new meaning to the word partnership.”

-Bryan Law, Chief Marketing Officer, ZoomInfo

We helped take Carbonite from a cloud backup company for consumers to a data protection solution for business.

Outcomes:

  • Shifted website traffic from 10% to 50% for business related pages

  • Last-to-first among six key competitors in terms of data protection provider preference

  • Breach podcast was downloaded 180,000x, #2 tech show on Apple Podcasts

  • CEO mentioned Breach on quarterly earnings call with analysts and investors as an example of how Carbonite was evolving

What we did:
National Media Strategy, Planning & Buying | Unbranded & Branded Campaign Launches | Media Market Testing

Thanks for reading.

As you can see, our category experience runs deep. If you’ve got a brand problem or opportunity, we’d love to chat. Text me for the quickest response or send me an email at the link below.

Jonathan Balck
Managing Director, Colossus