CPG.

In a landscape where technology is often represented as boring, complicated and confusing, we believe that it can instead be positioned as transformative, engaging and clever. With our innovative, and tailored creative solutions we help technology providers establish a strong online presence and build lasting relationships.

The category:

Every tech organization is unique and our work should reflect that. We have helped functional, yet indistinct brands, locally and globally, redefine themselves as leaders in their category. With our track record for success, we are the ideal partner - let us unleash the power of creativity for your brand.

Outcomes:

  • 7x sales wins vs goal 

  • 20% lift in site traffic 

  • 3.27% paid search conversion rates

Toast is the all-in-one business solution for the modern restaurant. Which explains why more than 48,000 restaurants use it for point of sale, inventory management, payroll and online ordering. So what did restaurants do before Toast existed? Let’s just say things were less than stellar. 

What we did:
Creative Strategy | Integrated Campaign | Video, Digital, Audio & Content Production | National Media Strategy, Planning & Buying | Market Testing

“Did we just become best friends with Colossus? Yes.”

-Robert Hale, SVP Brand & Demand Gen, Toast

Outcomes:

  • Campaign launched July ‘23. Outcomes pending.

Building a modern GTM today requires a strategy that is powered by robust data and targets customers at scale through real-time, aligned, and automated sales and marketing outreach. ZoomInfo’s platform drives increasing efficiency, precision and results for every GTM professional.

What we did:
Creative Strategy | Brand Architecture | Brand Identity | Integrated Campaign | Video, Digital, Audio & Content Production | National Media Strategy, Planning & Buying

“Thanks to Colossus. They truly bring new meaning to the word partnership.”

-Bryan Law, Chief Marketing Officer, ZoomInfo

Outcomes:

  • Shifted website traffic from 10% to 50% for business related pages

  • Last-to-first among six key competitors in terms of data protection provider preference

  • Breach podcast was downloaded 180,000x, #2 tech show on Apple Podcasts

  • CEO mentioned Breach on quarterly earnings call with analysts and investors as an example of how Carbonite was evolving

What we did:
National Media Strategy, Planning & Buying | Unbranded & Branded Campaign Launches | Media Market Testing

We’d love to chat.

As you can see, our tech experience runs deep. If you’ve got a brand problem or opportunity, we’d love to hear more.