[fig A] CAMPAIGN
Hockey nightmares are real.
Hockey is a relentless, violent and brutal game. Knowing this, we asked ourselves an important question: Could a spot for the 2019 Stanley Cup actually make children cry? Why yes. Yes it can.
CLIENT: Boston Bruins
MEDIA: Broadcast, Experiential, Social, In-Arena
fig. A [ Experiential]
We built 20,000 custom LED light bracelets, synchronized to our film, creating an unforgettable audio-visual fan experience in the arena.
