[fig A ] CAMPAIGN
Welcome to Metropolis.
Bringing the diverse cast of characters you’d normally see in the city to life, we created an animated world called “Metropolis.” With it, we reminded people that owning a car in the city is an unnecessary hassle, positioning Zipcar as the smarter alternative.
CLIENT: Zipcar
MEDIA: Design, Digital, Social, OLV, etc.
[fig A ] CAMPAIGN DESIGN SYSTEM
Colossus created a flexible, vibrant and personality-drenched design system, heroing Zipcar’s iconic green and yellow coloration.
[fig B ] THE CHARACTERS
Each character in Metropolis was lovingly crafted to illustrate the rich tapestry of personalities found in the city.
[fig B ] THE LAUNCH
In Fall 2020, the new Zipcar brand campaign was rolled out nationwide. City-dwellers rejoiced.
*for illustrative purposes.
