[fig A] CAMPAIGN
In Our Blood.
Created for the Stanley Cup Playoffs, we used the deeply-rooted history of Boston hockey culture as the cornerstone. The faces, stories, images and headlines are all real and organic, using genuine people to convey a poetic sense of raw authenticity.
CLIENT: Boston Bruins
PROJECT: “In Our Blood”
MEDIA: Digital, Social, Print, Film, CRM
- Click the gallery images below to enlarge. -
As an Original Six team, the Boston Bruins have a reputation for being one of the toughest, most revered hockey teams in NHL history. With six Stanley Cups to their name, the franchise sports a rabid fan base with an unrelenting passion for the team.